The experts at the Pantone Colour Institute have named Ultra Violet as the colour of the year 2018.
Every year, the Pantone colour experts analyse and research design trends in fashion, technology, art and entertainment to help them pick the colour of year which for 2018 is Pantone 18-3838, otherwise known as Ultra Violet.
Described by Pantone as the thoughtful and provocative purple shade that alludes to the mysteries of the cosmos and we love it too and think it's a worthy winner for colour of the year.
Women's accessories, jewellery, clutch bags and occasion wear in purple shades have always been a popular colour choice for weddings and pastels such as lilac are a favourite colour trend for the Mother of the Bride.
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